Baby Girl Apparel

At Fierson’s we believe that less is INDEED more. Whether wearing the classic, smocked styles of Anavini or the more fashion forward looks from Mayoral or Kanz, we really feel “understated” is best. Why gild the lily? The sweet ruffles of Lili Gaufrette or more avant-garde detailing of Dutch brand Jottum are fine, as long as they’re not too over the top! We want to make sure your little baby girl is comfy, cozy and stylish – but not “costumed”! This season we’ve been especially fond of the soft, cotton knits offered by Kissy Kissy, Florence Eiseman’s adorable tunic top and leggings, and the special, flower-festooned A-line dress from Frances Johnston. Explore the looks we love.